The Innovation Fund provides funding to kick-start (1st phase) and scale up (2nd phase) new multimedia narrative formats. The funding budget covers the labour costs of the team members as well as the production costs. The media editors are expected to contribute financially, in particular to the programming and IT costs.
With an initial funding (1st phase) of around CHF 20,000, journalistic contributions are supported that
- address socially relevant (everyday) topics and potentially reach a broad audience through open access publication in a Swiss online and possibly print medium;
- contribute to structurally anchoring multimedia formats due to the binding commitment of the editorial offices, e.g. by institutionalising cross-team collaboration;
- achieve an impact that can be measured quantitatively (i.e. page views, engaged minutes, average reading time, possibly ratings);
- consider mobile and social media formats as well as modularisation in terms of in-depth options from the outset;
- preferably combine analysis, criticism and categorisation with the presentation of constructive solutions («solution journalism»).
Additional scaling contributions (2nd phase) of up to CHF 100,000 will support multimedia formats that have been successfully pilot-tested and can be sustainably implemented. The prerequisite is that the editorial offices contribute at least 50% of the scaling costs.